Read Marissa Mayer and the Fight to Save Yahoo! by Nicholas Carlson Online


A page turning narrative about Marissa Mayer s efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a 30 billion corporation by the age of 38 When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced They put posters on the walls throughout Yahoo s California headquarters On them there was Mayer s face and one word HOPE But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo s campus and took the beating of her life Her hair wet and her tone defensive, Mayer read and answered a series of employee posed questions challenging the basic elements of her plan There was anger in the room and, behind it, a question Was Mayer actually going to be able to do this thing MARISSA MAYER AND THE FIGHT TO SAVE YAHOO is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer s controversial rise at Google, and her desperate fight to save an Internet icon In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google s golden girl Mayer to unlock the value lurking in the company As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted In author Nicholas Carlson s capable hands, this riveting book captures Mayer s rise and Yahoo s missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley And it reveals whether it is possible for a big lumbering tech company to stay relevant in today s rapidly changing business landscape....

Title : Marissa Mayer and the Fight to Save Yahoo!
Author :
Rating :
ISBN : 1455556610
Format Type : Hardcover
Language : English
Publisher : Twelve January 6, 2015
Number of Pages : 368 pages
File Size : 995 KB
Status : Available For Download
Last checked : 21 Minutes ago!

Marissa Mayer and the Fight to Save Yahoo! Reviews

  • N. Shanske
    2019-03-26 00:44

    Having worked at a competitor to Yahoo, partnered with Yahoo, been a customer of Yahoo, and a shareholder of Yahoo, I was eager to read this book. It did not disappoint, except that the story is incomplete as it is still unfolding.

  • Gene Brown
    2019-04-12 00:47

    Must read. The fifth star withheld only due to the inability to fact check. Hard as it might have been, through confirming, clarifying and thus endorsing Ms. Mayer and Yahoo would have been better served. The transparency Marissa brought to Yahoo is unparalleled and she should be lauded for that honesty. It's that openness that afforded the author the ability to create this work. For those that abandoned their pledge of confidentiality for content of TGIFs, sham on you. Good luck finding another home so transparent.

  • anteloper Judy
    2019-04-07 02:59

    Fascinating read! Can't imagine anyone wanting to work under the QPR (Quarterly Performance Reviews) system that this woman Mayer installed at Yahoo in the fall of 2012; twice in the book, the author underscores the many problems with this system; that Mayer incomprehensibly read a children's book to employees instead of answering their excellent questions about QPRs; then she lied to them as well as blamed the inconsistencies on her managers. Didn't you all read pp 1-21 and then 302-5? And that's just for starters. She sounds pretty awful to me although I'd agree that the Board - whichever Board - habitually made poor hiring choices for CEO of Yahoo. It'd be interesting to hear what Levinsohn, who left when not made CEO, thinks of all this. Maybe he'd just say it's a tough job and she's had hard choices. I hope the author, Nicholas Carlson, writes more on the subject - perhaps in a year or two all the bad stuff about her will be ameliorated if there's more success?

  • Auburn Software
    2019-04-12 00:53

    Honestly, and I can't believe I'm saying this, but it is a real page turner. Seriously. I couldn't quit reading it and told everyone around me things I had just read. I bought two more as kindle gifts for my sons.

  • Allan D. Williams
    2019-04-03 03:32

    I liked this book, it gave a great picture of what's been happening with Yahoo in recent years. Not bogged down with financials and other minutiae that tends to bloat books of this type. Obviously the author takes some liberties in describing events he wasn't present in to dramatize the events, but it keeps the pages turning in what could have been a dry retelling. I kind of wish he could have gone even deeper in what Yahoo could have done. He does speculate on different paths Yahoo could have taken, but I found that to be the most interesting part and kind of wished for more.

  • Jay Oza
    2019-04-15 22:52

    I liked this book since you feel like you are there while decisions are being made.

  • Amazon Customer
    2019-04-18 03:51

    It was so long and drawn out. I felt disappointed about this book and Yahoo after reading it from cover to cover. The author writes this as if you're in love with Yahoo and are captivated by all of these small missteps by a person responsible for such a large company. It just makes me have a more negative impression of Ms. Mayer and Yahoo!

  • Luke Liem
    2019-04-13 06:38

    I bought the book primarily to research into my stock investment into Yahoo and Alibaba. On the whole, it has added to my knowledge about both companies.