The value of any new venture or sound new idea needs to be developed out of the nothingness of silence, ignorance and darkness It ignites and illuminates the world only when the great storytelling entrepreneur lights the flame STORYTELLING The Indispensable Art of Entrepreneurism shows, with startling clarity and practical know how, the process by which wealth and other things of exceptional value can emerge into the world literally out of nothing nothing, that is, but the Art of Storytelling STORYTELLING takes you on a journey which reveals how the development, progressive modification and adaptation of your story is the golden thread and foundational core management practice which ties together all the others building, focusing and motivating your management team, navigating through troubled times or excessive growth, maintaining positive momentum with investors and Boards of Directors and positioning the venture for a potential exit Award winning author and entrepreneur, Rudy Mazzocchi, exposes his greatest secret of success and provides an enormous amount of experience based illustrations and nuts and bolts practical advice He reveals how to create and evolve the story of your new venture in a way that energizes and breathes life into what may have started out as just an idea Everyone can benefit greatly from reading this book whether or not you envision yourself as an entrepreneur STORYTELLING The Indispensable Art of Entrepreneurism applies universally to ventures of all types and is an essential element in the fulfillment of any dream dreams which depend upon capturing the interest and sustaining the highly motivated commitment of others....
|Title||:||Storytelling: The Indispensable Art of Entrepreneurism|
|Publisher||:||Paladin Timeless Books December 15, 2013|
|Number of Pages||:||220 pages|
|File Size||:||694 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Storytelling: The Indispensable Art of Entrepreneurism Reviews
We all have our own journey in life, and the one I just read in Storytelling, by Rudy Mazzocchi was not only facinating, but very educational. As a business owner and considering my own struggles in the business, I immediately gravitated to this book. Brings insight into areas that you normally would not consider, and his candid descriptions that reflect upon his own life are truly inspiring and admirable. This is a book that you cannot put down once you begin. Riveting and really makes you crave for more......highly recommend. Mr. Mazzocchi, you have done it again!!! STORYTELLING is a superbly crafted narrative dealing with a neglected subject in the world of business communications. Most entrepreneurs, myself included, assume that they can ' tell the story ' of their business succinctly, and in convincing terms. In STORYTELLING, Rudy Mazzocchi explains why this common notion is often a false oversimplification. True storytelling, Mazzocchi points out, requires a clear appreciation of the audience, an unshakeable commitment to adhere to the exact time allowed for the story, and a keen intuitive sense of the real fabric of the message. Just as important, Mazzocchi argues, is the need for the storyteller to quickly assimilate feedback from the audience, and if necessary to subtly adjust the story in real-time. Apart from the practical and useful analytic tools provided in this book, STORYTELLING is a great read based on real-life vignettes that the author has inserted to illustrate his arguments. For example, Mazzocchi exposes the 'mad uncle in the basement' as a common, if not inescapable, human presence in every start-up company. Every company has a 'mad uncle', Mazzocchi says, who won't go away and whose continuing presence confounds the usual rules of storytelling. While STORYTELLING is a must read for business executives, it will also be of interest to anybody who must routinely explain to others what they do for a living.
I finished reading your book. I'm not blowing smoke when I say that I think it is certainly as important as Steve Blank's book for entrepreneurs .... for those just starting out .... no BS. I think the two are excellent companion books. His book is focused on more 'technical' stuff of sorts. You get personal. And there is nothing more personal than putting your body and soul into a startup. The emotional roller-coaster one gets on can be traumatizing and your book exposes the reader to this aspect of starting and running a venture.
Mr. Mazzocchi's book is chockful of usable advice in crafting your entrepreneurial endeavor to bring it to its fullest potential. He makes what has been invisible, visible; the compelling story behind the endeavor. Having spent my entire life around the magical energy of entrepreneurs, born to one and married to one, and having read many fascinating biographies about what I call "the artists of the business world" from Richard Branson to Steve Jobs, this book on the Art of Storytelling by the entrepreneur is something that has been "hidden in plain sight" for too long. The reader benefits greatly that Mazzocchi has combined his two careers as serial entrepreneur and writer of stories to make crystal clear the importance of shaping one's own story to launch and develop well one's own enterprise. His ideas would work just as well in the profit or non-profit sectors. I appreciate that he uses what worked and what didn't from his own life and then like a good teacher who really cares about others' success shows how to profit from his hard earned lessons in the real world trenches. This book would have been really helpful to me in living through the dramatic ups and downs that an entrepreneur's life brings to those who love them. I could have understood their story and where they were in their process better. I highly recommend this book not only to the entrepreneur, but just as importantly to those around them who want to understand and support them more knowledgeably. Linda W.
What a read, I did not stop reading until I finished. It gave me insight into what a successful serial entrepreneur goes through. This book is a must read for anyone who has seen glimmers of your own entrepreneurial leanings. It's insightful, intelligent, and at times light hearted, but most of all it's honest and very useful. Coincidentally the very next day I received notice that I'd be pitching my own device to a group of investors for the first time in a few weeks. I know exactly what and how I'm going to present now that I've read the book. Rudy outlines the important points about "telling your story". I felt a new level of confidence approaching my upcoming presentation after reading this book. All you entrepreneurs out there (you know who you are) get this book! You will not regret it, if you're already successful, you'll identify with Rudy, if you're just a beginner, you'll avoid so much grief and learn the right way to tell your story. Rudy, you had to go through so much, thanks for sharing your story, so we can tell ours better. Many will benefit from this book. Avoid those flying monkeys!