Read Understanding and Applying Product-Platform Strategy - Texbook Version by Michael McGrath Online


Since 1994 when I first published the concepts of product platform strategy, Product Strategy for High Technology Companies McGraw Hill, 2001 has become a mainstay of strategy in many industries, particularly for high technology companies Some of the most successful companies implemented a product platform strategy, and many of those who didnt failed as a result In this new book, as well as others in this series, I expand and update these concepts, adding new lessons learned in the past decade, and illustrate them with current examples.Since there are several new concepts and so many great examples, Ive decided to update Product Strategy through a series of new books, each focused on a particular product strategy topic This first book, Understanding and Applying Product Platform Strategy, starts with the core underlying concepts of platform strategy, based on workshops I have been giving around the world over the last few years.There are several new concepts that I added or expanded on in this book The concept of platform layers expands on original concept of elements in complex platforms As product platforms evolved to be complex, organizing them into layers became logical....

Title : Understanding and Applying Product-Platform Strategy - Texbook Version
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Format Type : Paperback
Language : English
Publisher : -
Number of Pages : 479 Pages
File Size : 4435 KB
Status : Available For Download
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